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OpenWood: furniture for those who create value

  • 12 September 2017
  • Stories

Making an innovative project is not easy, it never has been.
Innovative means going against rules and dynamics to which we are accustomed, thus provoking hostility and distrust (most of the time).
One afternoon, when I returned home from work, I asked: why do people use our product (an object never seen before)? And above all, who are these people?
Once he got home, I open the computer and immediately started surfing the net.
Discovering that people attracted to innovative products and “out of the ordinary” are people who simply see a great opportunity in change.



OpenWood.co es un proyecto de colaboración entre artesanos y diseñadores franceses que realiza, a nivel local, muebles de diseño para empresas innovadoras.
El mobiliario fabricado está ecodiseñado: la madera procede de bosques renovables y los acabados de los muebles son creados gracias a la utilización de productos ecosostenibles.

Las nuevas tecnologías han cambiado tanto nuestro modo de trabajar como el verdadero concepto de oficina; por este motivo, poder crear muebles como parte integrante de la cultura empresarial es innovador y seguramente proporciona una solución en términos de habitabilidad del espacio.

Why is OpenWood.co different?

What distinguishes OpenWood.co is the furniture production process, innovative by respect to the most common ones: a delocalized creation of finished products that reduces logistics costs and environmental impact.
Moreover, the positive implications on the local economy bring to the creation of a producers network able to guarantee a direct and trusted contact with the territory.

Let’s try to better understand how this model of production process works: several players are involved in each step of the creation.
Each € 100 spent on OpenWood.co website:
– € 10 allocated to the Designer
– € 5 for services of payment and delivery
– € 5 for the development of the website promotion
– € 10 for the cooperative’s management expenses
– € 70 allocated to the craftsman

“The project is built into a sharing logic and economic co-operation, and value is directly redistributed to all those who are participating in it. Being digital allows us to keep our competitive advantage as a craftsman and perform quality work locally. and the automation of our activities allows us to limit the decline in revenues related to the competitive environment to which we are exposed. “- Thomas Pesin, Owner

How can I use OpenWood.co platform?
To order a furniture it’s very easy: visit the openwood.co website and consult the catalogue of available furnitures.
You can ask for any kind of personalization and be supported by a consultant.
Once the order is confirmed, the furniture will be ready for production at the nearest carpentry and you will be informed of all steps, from production to delivery, which normally takes place within 20 days.

Don’t wait, get inspired and join us by telling your own story with PlayWood!
We believe in the change as a rule in our daily life.
The home furniture we relax on, the style of clothes we wear, the music we listen to, foods we eat. Run into new challenges, explore unknown places, meet different people in order to open your mind.
Every Tuesday, we’ll gather examples of people who showed not to be afraid of change.
In the next episode, we will introduce a finnish project and its wonderful environmental tour.